A Better Blue
Our new
eco-friendly
Denim line
A new era needs new jeans. The new denim line A BETTER BLUE is using less water, less chemicals and less energy. For a cleaner, more sustainable and ‚better‘ blue.
Denim is our passion. We take responsible use of resources and sustainability seriously. Since the very beginning of Closed, innovation has played an important role in the development of our products. The latest innovation is our A BETTER BLUE jeans line.
The Denim
40% of the cotton used in A BETTER BLUE jeans is sourced from suppliers with high sustainability standards.
Our partner, Milan-based traditional weaver CANDIANI, is taking a new path with KITOTEX. This patented technology drastically reduces water consumption, utilising biological methods in the dyeing process. Chitosan, a natural polymer that comes from shrimp shells, is at the heart of the revolutionary KITOTEX technology R.
The Washes
To minimize our impact, we opt for innovative technologies such as lasers, ozone processing, bio-enzyme washing, and dry ice blasting. As a result, significantly less water and fewer chemicals are required.
The Results
Woven in Lombardy’s Robecchetto, produced in Ostra in Marche, washed in Venetian Piombino: all of our jeans are manufactured with the motto “Keep it local, keep it real” — down to the smallest detail. Even our buttons, rivets, labels, and yarn are all made in Italy. To keep our CO2 footprint as minimal as possible, we transport our products to Germany by land, rather than by air. By combining the innovative KITOTEX technology with environmentally friendlier washing, we are making a big step towards a greener future: A BETTER BLUE.